It was time for a new name. I’ve been fond of Aypau for the past five years, however the moment came to choose a name that sticks a bit better in people’s minds. And so began a long brainstorming session which resulted in Safframé.
Safframé is a combination of the beautifully coloured spice saffron plus my first name Arame.
The blog’s focus will remain on food, coffee culture and travel. There is a novelty though: I’m starting an interview series in December about people’s career stories with a focus on work/life balance and diversity. Stay tuned :)
All the best,